Boutique generally means any small, exclusive business that offers customized services. It can also mean a small specialty shop that has exclusive items which are not generally found in the usual retail market. The same principle applies to the concept of Boutique PR. Public Relations is the art of connecting to the larger audience through a variety of ways and using multiple communication tools. There are multiple agencies that are engaged in this field. Like a boutique displays all exclusive things, boutique PR is somewhat based on those lines only. These firms excel in conceptualizing and implementing the public relation campaigns of their clients and that too in such a manner that they would have a long lasting effect.
Any boutique PR firm is usually involved in media planning, creating media outreach and offering communication services to all kinds of businesses, right from a mid-level organization to huge corporate houses that have their own communication team. As is generally the case with PR agencies, the boutique PR agencies also help in raising the image and awareness about a particular brand, product and also showcasing an important person in the client’s firm. These firms plan and strategize the approach to promote a particular brand or a product. This helps in bringing about an increase in the sales.
Then there is another important thing that one should know about PR boutique firms. They come in all sizes. These agencies can range from the small to being medium in size and being also a large firm. It really does not matter as to which segment they belong as long as these firms are in a position to enhance the image and the brand reputation of their client. They can work and assist in designing the marketing strategies, do a market research and get an insight about the people’s perception regarding the brand or the product of their client.
The main role of the Public relations boutiques lie in creating awareness and enhancing the visibility of their client. They plan and strategize to get the maximum benefit from their audience. In today’s world, visibility matters a lot and if you remain on the fringes of the playfield, you are bound to go unnoticed. But with the Boutique PR firms in the market, there is a greater chance of being in connect with the target audience at all times. These agencies build campaigns and involve the media in promoting your client’s brand or product. They establish a connection with the journalists, bloggers and reporters who can take their message ahead. These press releases are shared on the newspapers, TV, Internet and on the radio too.
Then another step that these agencies take is to organize interactions with the executives of the company and bring them in contact with the audience so that all the myths and beliefs about a particular product, brand or service can be cleared out. Apart from this, the Boutique PR agencies also assume the role of a crisis management. There are many a situations where the client has to face negative publicity which directly impacts the image of the company and also the sales. At such times, the PR agency plans out crisis mitigating techniques and events. This helps in shifting the attention from the non-significant things to the more significant things related to the company. Thereafter, the boutique PR firms also rapidly activate and take up the social media campaigns which prove very useful in the present time as almost every person is linked to some or the other social media site. It helps in spreading the message faster and to reaching out to a larger audience.
And when we talk about Boutique PR, then one name that surely comes to mind is the Full Scale Media. We are looked upon as a leader in Public Relations Strategies, often called upon to lecture on the specific methods we have created over two combined decades of work. We strive to help brands, personalities and projects to grow through building influence in the traditional, broadcast, print and online media space. The public relations professionals on our Boutique PR team are adept at scouting and executing effective public relations opportunities for our clients. The expertise of our PR professionals in launching or redefining a brand or public personality is enviable and often emulated by other PR professionals in our industry.
As a Boutique PR Firm, our public relations and social media departments work hand in hand and meet creatively to ensure that each client is benefiting from public relations, social media and traditional media opportunities across both industry verticals.